Printing has become a lot more accessible to the general public in recent years, with printing even possible directly from smartphones. While home printing may be adequate for personal use, it is a different ball game for people using printing services to advertise their business.
Businesses will always be in need of quality printing products, as well as the expertise and advice that they can expect with doing business with us.
It has been suggested that the way flyers or postcards look might influence the customer in whether or not a he buys what you are selling. A unique and dramatic looking postcard will get the attention of those who receive them.
Attractive printing products always grab attention, which bodes well for a company, and this is particularly the case with business publications and business cards. Cards printed on quality paper make a good first impression on those who receive them, whereas self-printed cards can often look cheap and unprofessional, and make people wonder about the quality of the products and services they will receive from the company.
A quality printed flyer will also help to attract more customers, and a professional printing company can advise on every aspect of the flyers, including design, type face, illustrations, color of type, type of paper best used, and even the color of the paper. A business will not get the same type of professional advice by looking at various websites for information.
A good business card is not just a tool for giving your information out to prospects bat an opportunity to connect with a new prospect on a personal level. A good business cards will never be replaced by any of the digital networking tools at our disposal because digital tools lack the human factor of the equation.
A good business card is an extension of your brand that conveys the right information about who you are and what you do in a memorable, powerful and meaningful way.
You might say that flyers are the “Swiss army knife” of print design.
A flyer can be tailored to any marketing purpose.
1. Flyer must be Eye-Catching
2. Consider The Right Colors
3. Find Balance In Your Design
4. Use The Right Font, Right Weight, Style and Font Size
5. When Using Photos or Icons It Is Important To Use Free Stock Photos
6. Use The Right Content and Use The Right Strategy
7. Use The Right Bullet Points
8. Use The Right Visual Cues
9. Use The Right Proximity and Alignment
10. Make The Purpose Clear
11. Integrate Your Brand
Posters and Brochures also have their own guidelines to follow and that is totally different from those of a Flyer or Business Card. Each printing item holds it’s own importance in the marketing place and serves its own purpose.